The new 2013 Toyota Prius maintains its position as a hybrid icon due to its blend of fuel efficiency, sleek styling, and a bevy of standard features.
Every trim is able to maximize its power and efficiency thanks to well balanced continuously variable transmission. From the open road to city streets, the new Prius ensures a comfortable ride with a capable electric power assisted rack-and-pinion steering system. Keeping you and your passengers safe is a top priority for Toyota, which is why the new Prius comes standard with strong side impact door beams, three point seat belts in all seating positions, and a driver and front passenger advanced air bag system. The exterior owes its bold look to a sharp roof mounted antenna, rear spoiler with an LED center high-high mount stop light, and UV reduction glass windshield. Hurry down to your local Toyota Escondido and go for a spin in the new 2013 Toyota Prius today!
| Base Standard Equipment |
| Mechanical Standard Equipment |
| 1.8-Liter Aluminum 4-cylinder DOHC 16-Valve with Variable Valve Timing with intelligence (VVT-i) |
| Permanent magnet AC synchronous motor |
| Hybrid battery pack - Nickel-metal hydride - 650 volts maximum |
| Electronically controlled continuously variable transmission (ECVT) |
| Front-Wheel Drive |
| Body/Suspension/Chassis Standard Features |
| Suspension, front - Independent MacPherson strut suspension - With stabilizer bar |
| Suspension, rear - Torsion beam - With stabilizer bar |
| Steering - Electric power-assisted rack-and-pinion |
| Power-assisted ventilated front disc brakes - With integrated regenerative braking and Star Safety System |
| Solid rear disc brakes - With integrated regenerative braking and Star Safety System |
| Exterior Standard Equipment |
| LED tail and stop lights |
| Hybrid Synergy Drive blue accent badges |
| Color-keyed heated power outside mirrors with folding feature |
| Washer-linked variable intermittent windshield wipers |
| Intermittent rear window wiper |
| UV reduction glass windshield |
| Rear spoiler with LED center high-mount stop light |
| Roof-mounted antenna |
| In-glass AM/FM antenna |
| Interior Standard Equipment |
| Automatic climate control - With air filter, dust and pollen filtration mode, electric compressor, humidity sensor and push-button controls |
| Multi-information display - With fuel consumption history, average fuel economy, distance to empty, average speed, trip distance, energy monitor, Hybrid System Indicator and ECO Savings Record |
| Touch Tracer Display |
| 4-way adjustable front passenger seat |
| Front door storage pockets with sculpted bottle holders |
| Rear fold-down center armrest with two cup holders |
| 60/40 split fold-down rear bench seat - With adjustable headrest |
| Fold-forward rear outboard headrests |
| Cruise control |
| Electronic shift lever with Hybrid Synergy Drive blue accent |
| Digital instrumentation - With speedometer, fuel gauge, odometer, instant fuel economy, shift position indicator and EV/ECO/POWER Mode indicators |
| Remote keyless entry system with lock, two-stage unlock and panic functions |
| Power windows with auto up/down, jam protection in all positions and retained-power features |
| Rear window defogger with timer |
| Power door locks with shift-linked automatic locking feature with anti-lockout feature |
| Overhead console with maplights and shift illumination |
| Center console - With armrest, storage compartment, two front cup holders, wire-management feature and 12V auxiliary power outlet |
| Passenger-side dual glove compartment |
| Cargo area under-floor storage and area side-panel storage |
| Cargo area tonneau cover with clasp for under-floor stowage |
| Two front 12V auxiliary power outlets |
| Dual sun visors with illuminated vanity mirrors |
| Remote hood and fuel-filler releases |
| Rear dome light and cargo area light |
| Retractable assist grips at all doors |
| Safety & Security Standard Features |
| Star Safety System - Includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-Lock Brake System (ABS) with Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). |
| Driver and front passenger advanced airbag system - Driver and front passenger front seat-mounted side airbags, driver knee airbag and front and rear seat side curtain airbags |
| Driver and front passenger active headrests |
| Three-point seatbelts for all seating positions - Driver-side Emergency Locking Retractor (ELR) and Automatic/Emergency Locking Retractor (ALR/ELR) on all passenger seatbelts |
| Adjustable front seatbelt shoulder anchors - Driver and front passenger seatbelt pretensioners and force limiters |
| Driver and front passenger seatbelt warning sensor |
| LATCH (Lower Anchors and Tethers for CHildren) includes lower anchors on outboard rear seats and tether anchors on all rear seats |
| Child protector rear door locks |
| Energy-absorbing collapsible steering column |
| Side-impact door beams |
| Front and rear energy-absorbing crumple zones |
| Tire Pressure Monitor System (TPMS) |
| LED Daytime Running Lights (DRL) with on/off feature |
| Vehicle Proximity Notification System (VPNS) |
| Hill Start Assist Control (HAC) |
| Engine immobilizer |
| Warranty Standard Features |
| Comprehensive Limited Warranty - 3 years/36,000 miles |
| Powertrain Limited Warranty - 5 years/60,000 miles |
| Corrosion Perforation Limited Warranty - 5 years/Unlimited miles |
| Hybrid-Related Component Coverage - 8 years/100,000 miles |
| Hybrid-related Component Coverage (applicable states are: CA, MA, NY, NJ, VT, CT, ME, NM and RI) - 15 years/150,000 miles with the exception of the hybrid battery which is warranted for 10 years/150,000 miles |
| Toyota Care - Complimentary maintenance plan with the purchase or lease of every new Toyota. For 2 years or 25,000 miles, whichever comes first, every new Toyota will be covered for all normal factory scheduled service, as well as 24/7 roadside assistance. |
The 2013 Toyota Prius Five makes quite a first impression with 17-in, 5-spoke alloy wheels, integrated fog lamps, and LED headlights. Enjoy the luxury of a 6.1-in touch-screen with navigation and SofTex-trimmed, heated front seats. 
Take on the streets with confidence thanks to 15-in, 5-spoke alloy wheels and bright projector-beam halogen headlights. A built-in 6.1 touch-screen comes with an integrated backup camera display, eight GreenEdge speakers with an amplifier, and HD radio with iTunes tagging. 
The Persona Series is fitted with projector-beam halogen headlamps. With a SofTex-trimmed, tilt/telescopic steering wheel and Smart Key System, the Prius Persona provides all the convenience you need. 
The Prius Three features projector-beam headlights with an auto-off function. With a SofTex-trimmed, tilt/telescopic steering wheel and Smart Key System, the Prius Three provides plenty of convenience. 
Grip every twist and turn in the road with 15 inch, five spoke alloy wheels with full covers and durable R15 tires. All of the features of this trim are literally at your fingertips with a steering wheel that has audio, climate, and Bluetooth controls.