Having undergone terrific transformations with a fresh design, a higher EPA fuel-economy, new features, and increased power, the 2010 Prius is the Toyota hybrid you don't want to miss. This 4-door hatchback seats up to five passengers comfortably, allowing you the space and mobility to get where you need to go with comfort and ease. With such a thorough combination of style, efficiency, and cabin room, it is no wonder that the Prius has been rated top of its class and is only getting better in design and prowess as the years go on.
The Prius is a gas/electric hybrid that runs with the combination of a 4-cylinder engine, a battery-powered electric motor, as well as a continuously variable automatic transmission (CVT). This unique Toyota hybrid system allows the Prius to operate using either one or both of its power sources. By utilizing either one of the power sources or both simultaneously, the Prius is able to provide a balance between acceleration and fuel economy. This makes for a smooth and enjoyable ride that is energy efficient, as well. For the above reasons among many others, the benefits of the 2010 Toyota Prius are indeed bountiful.
The Toyota Prius of 2010 is available in four separate trim options, including the II, the III, the IV, and the V. All of these trim options are renowned for their performance. With the newly-added additional features such as an adjustable-height driver seat, telescopic steering column, and heated front seats, the comfort provided to driver and passengers alike is unheard of. The 2010 Prius even draws upon features left exclusively to Toyota's Lexus division in prior years, including Intelligent Parking Assist that provides hands-free parallel parking and Lane Keep Assist with lane-departure warning. With so many great perks, and hardly any drawbacks, the Prius of 2010 is making headlines in the hybrid world. You can visit your local Toyota dealer today to test drive a 2010 Prius and experience superior hybrid driving for yourself.
Introducing the Brand New 2010 Toyota Prius I Base Trim, Available Now! | Base Price: $21,400 |
 The 2010 Toyota Prius I Base Hatchback rides on 6J x 15" aluminum alloy wheels and comes standard with aerodynamic projector-beam auto-off headlamps. The roomy interior seats five passengers, and comes furnished power door locks, illuminated entry, multi-informational display, and an AM/FM/CD audio system with 4 speakers and MP3 capability.
The fine comfort, fuel performance, and advanced technology of the 2010 Toyota Prius I Base Hatchback could be yours for a price you can afford. Test drive one today!
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Drive Toyota's 2010 Prius II | Base Price: $22,800 |
| Trim-specific features on this Prius II include aerodynamic multi-reflector projector beam headlamps with auto-off and a driver door Smart Key entry system with a push button start and remote illuminated entry. Also included is an auxiliary audio mini-jack and an excellent six-speaker AM/FM/CD/MP3/WMA player.
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The 2010 Prius III Hatchback | Base Price: $23,800 |
| This Prius III trim adds on to the II trim with a JBL AM/FM/CD player that includes integrated XM satellite radio, MP3/WMA playback capability, Bluetooth connectivity and eight speakers. The same basic features are also enjoyed on this trim, like the aerodynamic multi-reflector projector-beam headlamps and the driver door Smart Key entry system with remote illuminated entry.
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The All New Prius IV | Base Price: $26,600 |
| The 2010 Prius IV is one of the higher-end Toyota hybrid trims available to consumers today. While it is visually similar to the Prius II and III trim models, due to its 6J x 15 inch 5-spoke aluminum alloy wheels and P195/65 R15 tires, there are still many differences that set the IV apart from the rest. Its three-door Smart Key entry system, driver and passenger water repellant windows, illuminated entry, and leather-trimmed interior, are just a few of the features that make the IV stand out in a category all its own. Visit your local Toyota dealer to take the Prius IV you've been waiting for out for an exhilirating test drive today.
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The 2010 Prius V Hatchback | Base Price: $28,070 |
 The 2010 Prius V trim comes standard with all the best features like fog lamps, LED headlamps with auto leveling and washers, illuminated entry, a step lamp and the three-door Smart Key entry system. Also included is a leather-trimmed interior, auto-dimming mirror, HomeLink, a plasma cluster and heated front seats with driver lumbar support. An eight-speaker JBL AM/FM/CD/MP3/WMA stereo system will keep you entertained and you'll also get hands-free phone capability via Bluetooth wireless technology and integrated XM satellite radio.
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| Base Standard Equipment |
| Mechanical Standard Equipment |
| Hybrid battery pack - Nickel-metal hydride - 650 volts maximum |
| Motor Generator Two |
| 1.8-liter Atkinson cycle engine - 4-cylinder aluminum block and head, double overhead cam (DOHC), 16-valve VVT-i |
| Electronically controlled continuously variable transmission (ECVT) |
| Body/Suspension/Chassis Standard Features |
| Suspension, front - Independent MacPherson strut suspension - With stabilizer bar |
| Suspension, rear - Torsion beam - With stabilizer bar |
| Steering - Electric power-assisted rack-and-pinion |
| Brakes - Front, ventilated front disc - (Hydraulic with power assist) with standard Anti-Lock Brake (ABS) system and integrated regenerative brake system, 10.0 in rotor |
| Brakes - Rear, Solid disc - (Hydraulic with power assist) with standard Anti-Lock Brake (ABS) system, 10.2 in. rotor |
| Brakes - Parking, pedal brake |
| Anti-lock Brake System (ABS) |
| Exterior Standard Equipment |
| Temporary spare tire |
| Aerodynamic rear deck spoiler |
| High Solar Energy-Absorbing (HSEA) glass |
| Intermittent windshield wipers |
| Rear window electric defogger with timer |
| Color-keyed foldable power side mirrors |
| Interior Standard Equipment |
| Central instrument display - With digital speedometer, instant fuel consumption, fuel gauge, shift-lever indicator |
| Air conditioning with electric A/C compressor |
| Auto up/down on all windows |
| Driver's seat with vertical adjustment |
| 60/40 split rear seat |
| Power door locks |
| 12V power outlets (2) |
| Driver seatback pocket |
| Dual sunvisors with driver and front passenger vanity mirrors |
| Push button start and remote illuminated entry |
| Eco and Power modes |
| Multi-informational display - With energy monitor, fuel consumption history, hybrid system indicator and odometer with twin trip meters |
| Tilt/telescopic adjustable steering wheel - With audio and HVAC controls |
| Safety & Security Standard Features |
| Side-impact door beams |
| Front and rear energy-absorbing crumple zones |
| Three-point front seatbelts - With pretensioners and force limiters, ALR/ELR retractors on all passenger seatbelts, three-point seatbelts in all five seating positions |
| Active headrests |
| Child protector rear door locks |
| Adjustable front seatbelt shoulder anchors |
| Engine immobilizer |
| Star Safety System - Regenerative Anti-Lock Brakes (ABS) with Brake Assist (BA), Electronic Brake-force Distribution (EBD), enhanced Vehicle Stability Control (VSC) and Traction control (TRAC) |
| Driver and front passenger advanced airbag system - Driver and front passenger seat-mounted side airbags, driver knee airbag and front and rear seat side curtain airbags |
| Warranty Standard Features |
| Basic Limited Warranty - 3 years/36,000 miles |
| Powertrain Limited Warranty - 5 years/60,000 miles |
| Rust-Through Limited Warranty - 5 years/Unlimited miles |
| Hybrid-Related Component Coverage - 8 years/100,000 miles |
| Hybrid-Related Component Coverage - In applicable states (CA, MA, NY, NJ, VT, CT, ME, NM, and RI) - 15 years/150,000 miles with the exception of the hybrid battery which is warranted for 10 years/150,000 miles |
